![]() ![]() Science Ventures led the most recent Liquid Death funding round, with a slew of other celebrity investors tagging along inlcuding current and former pro athletes like skateboarding legend Tony Hawk, Los Angeles Chargers running back Austin Ekeler, and Pittsburgh Steelers defensive lineman Cam Heyward, comedians Whitney Cummings and Tom Segura and (reportedly) members of Swedish House Mafia. An estimated $130 million in 2022 revenue helped matters, as well as funding directly from Live Nation, which supplies the drink at its concert venues around the world. Liquid Death announced a $70 million Series D funding round in October that values its business at $700 million. Unconventional marketing strategies like this have helped the canned water company - whose slogan is “Murder Your Thirst” and is packaged in beer-style cans - become one of the fastest-growing non-alcoholic beverage brands of all time. The deal marks another endorsement deal for Green’s already-impressive portfolio, adding to a list that includes brands like Adidas, Google, Coinbase, Coin Cloud, and Paco Rabanne. ![]() Pickles, allows ballers on a certain kind of aesthetic wavelength to kill it on the court in a whole new way with a full-court assist from Liquid Death. The $125 ball, designed by Will Carsola, the creator of Adult Swim’s Mr. 2 overall in the 2021 NBA Draft, helped Liquid Death create Liquid Death Hoop Head, a ball that makes it look like you’re hooping with an actual severed head. (Tech workers are also into giving up food, kind of.The 21-year-old Green, who was selected No. For recovering alcoholics wishing to socialize without being pressured to drink, the product could act as a welcome camouflage, allowing them to sustain their relationships while opting out of something that’s utterly ubiquitous in Western society." He acknowledges that "an Ed Hardy version of water" is a little "silly," but notes it could be useful for those in recovery: "Externally, it looks indistinguishable from a normal can of craft lager, making it easier for teetotalers to blend in when stood in a crowded bar. But at the Next Web, Matthew Hughes argues all those people are wrong."But wouldn’t the best thing for the planet be not to manufacture these foul-looking, truly puerile cans at all?" Were using Liquid Deaths platform, which we built by creating viral entertainment, to shift consumption habits toward health and sustainability, co-founder. just environmentally conscious enough to earn a merit badge," writes Helen Holmes at the Observer. And then there are those who are less than impressed with Liquid Death's level of eco-consciousness: "Liquid Death is. Kai Ryssdal and Maria Hollenhorst Heard on: Anybody can put water in a can, said Mike Cessario, CEO of beverage startup Liquid Death.The Washington Post says this "is just the latest, and perhaps the ultimate, example of using toxic masculinity to market a product," Fox News and others point out that the water is meant for "tech bros," and tweets like this one argue the product is "a whole other level of fragile masculinity." Cessario also aimed for eco-consciousness: He says the aluminum cans Liquid Death comes in are more environmentally friendly than both bottled and boxed water (the description of the tallboys contains the lines, "Cans contain 20x more recycled material than plastic bottles" and "#DeathToPlastic"), and he also plans to donate 5 cents per can sold to clean up plastic trash in the ocean. ![]() The water has obvious punk and heavy metal influences, and Cessario explains to Business Insider that he wanted to find something that the "straight edge" punk subculture, which eschews alcohol and drugs, would identify with-in other words, a water brand that's not meant for the more typical "Whole Foods yoga moms" group of consumers, he says. Liquid Death is the brainchild of former Netflix creative director Mike Cessario, who has so far raised $2.25 million for the startup venture. Stanley Liquid Death has made a habit of pairing its celebrity endorsers with outrageous products, a la Martha Stewart and a Halloween candle modeled after a severed human hand.But instead of coming in a minimalistic white box or being marketed as " distinctly fresh, crisp, and pure," it comes in aluminum cans festooned with skulls and promises to "murder your thirst." More on the water and reactions to it: "Liquid Death," which will set you back $21.99 for a 12-pack of tallboys, is mountain water, sourced and canned in the Alps, with a slightly alkaline pH of 8.2. But the latest such beverage to hit the market is neither caffeinated nor alcoholic, because it's. When you think of "extreme" beverages, you probably think of Four Loko and the like. ![]()
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